Personal, a brand born in the early ’60s, stood out with its innovative approach to design and industrialization, establishing itself as a successful product right from the start due to its exceptional quality and appealing design. As Personal evolved, it embraced groundbreaking testing methods, positioning itself as a trusted and secure brand. This led to its involvement in Formula One as a technical supplier for esteemed teams like Williams, McLaren, Lotus, and Benetton. This strategic move propelled Personal to the forefront of the market, establishing its position as a global market leader.